Cliché phrases such as "Nobody likes change" and "Change is Hard" are prevalent in organizations. Why is change hard for people?
Recent neuroscience research shows that the way the human brain is wired makes it difficult for humans to accept and get excited about change. The brain assumes the worst, craves simplicity, hates ambiguity, and struggles with uncertainty. It also makes us emotional beings.
However, knowing the basic principles of neuroscience, change practitioners can design communication approaches that can speak to, pacify, and positively excite the human brain.
When change practitioners know what they are up against, they can design simple and effective communication interventions as part of their change management strategy to meet the change objectives without disruptive human resistance.
During this presentation, you will discover how to: