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Presentation Title: Why Behavioural Science Is Your New Best Friend

It’s not organizations that change; it’s people.

In this interactive workshop, you will:

  • Learn practical ways to apply behavioral science to changing behaviors,
  • Gain the ability to recognize cognitive biases and their impact in yourself and others,
  • Become more aware of the ethics of nudging behaviors, and
  • Build confidence in applying practical behavioral-science based techniques or “brian hacks” in your own change practice.

Ed Pike and Pike Squared have been using behavioral science in their change practice from 2013; she looks forward to sharing great examples of how it works.